Your company sells a product or service to a business. But businesses don’t make decisions; people do. And what people crave more than ever in the content they consume is that it be simple, genuine and relevant. Audiences desire a human voice; not one that’s filled with superfluous language, jargon or highly technical concepts. Embracing this new shift in content has caused a revolution in voice and tone. Now it’s time for you to rethink yours
Your company sells a product or service to a business. But businesses don’t make decisions; people do. And what people crave more than ever in the content they consume is that it be simple, genuine and relevant. Audiences desire a human voice; not one that’s filled with superfluous language, jargon or highly technical concepts. Embracing this new shift in content has caused a revolution in voice and tone. Now it’s time for you to rethink yours
